TV Show Rebrand
The Objective
9NEWS Marketing Team wanted to refresh their logo for its daytime local sales and lifestyle program, Colorado & Company, in order to drive more revenue and appeal. Their logo needed to be visually engaging, bold, and motivating.
Example of Previous Branding
New Branding
Creative, Unity, Custom, Local
The Result
The illustrated ampersand and circle reflect Colorado taking pride in its self-made local Colorado business owners. Its shows the uniqueness of the business landscape in Colorado. My process involved ink & brush illustrations pairing with a bold, modern typeface. The deliverables were primary and secondary black & white logos.
Further branding edits and production were done by Brenna Cardoza, 9NEWS Art Director.
